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Steve Jobs – Start With The Customer Experience

Steve Jobs

“And one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.”

This Thought Leading Visionary style of working backwards from the customer experience may have been innovative at the time …

But, as history proved, it was right.

Jerry Lang

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Jerry M. Lang

International Author and Professional Sales Leader.

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